Of a sunday morning

Sunday morning, 10am..

as i sit in the cold air con room listening to an Associate Professor from the Curtin University.. thoughts ran through my mind.. its a sunday morning, and yeah.. i'm really at a class learning more about Consumer Behaviour.. i guess this is what it means to be a part time student.. all the time that used to belong to me after work is commitment to studies now..

non-discretionary time.. haha

interesting concepts and theories i have learnt today.. maybe just a pointer or two that might improve your marketing knowledge:


Endorser : Some who is paid to represent a company/product..
eg. Jackie Chan and California Fitness.. Fiona Xie and that jewellery

Spokesperson: Someone who is NOT paid to represent a company/product but still promotes the cause of the company/product
eg. Celebrities involved with the World Wildlife Foundation, Unicef etc

Endorser and Spokesperson should therefore not be used interchangeably








Knowledge affects beliefs which forms attitudes that affects intention