Of Strag Mark

Strag Mark stands for Strategic Marketing, my final module as i have completed Business Capstone 301.

So what does Strag Mark entails?

This advanced course in marketing is primarily aimed at developing strategic decision making skills with particular reference to marketing. Modern companies in their efforts to cope with an ever changing and challenging environment use two key processes to build their future.  The first is strategic planning which enables top management to determine what business direction it wants to achieve. The second is the marketing planning which enables the company to proceed in a systematic way to identify and turn specific opportunities into profitable business. This course presents the conceptual idea of integration of marketing planning into the strategic planning process.

In the present marketing environment characterised by unparalleled technological developments and intensifying competition there are no simple correct solutions to marketing problems.  This course is therefore aimed at presenting a set of normative procedures, which may be utilised to generate a varied range of innovative strategic options and a basis to choose a rational programme for action.  For the purpose of this course, understanding the process of identification is more important than any particular solution. (Prof Ram, 2008)

I'll be really surprised if you bothered to read the whole 2 long paragraphs, i never really read the whole thing ever, that's why i'll be surprised. Haha..

Alright, its 2.20am, time for bed, work is on later as usual.. i was working on the Strag Mark report thus this weird and pointless post at this hour before i sleep..

I think i might be addicted to typing.. my fingers seem to move by themselves..