Of Capsim Challenge III

Ah, 737 participating teams for the Capstone World Wide Fall 2008 Challenge and i'm one of them, no. 265 to be exact.. some numbers for toto perhaps?

Round 2 was completed last night, as of now, its a 24-hour window to make decisions, a more hectic schedule awaits those who get into the finals, and more importantly, a berth to play against other teams instead of just programmed bots..

Already, the bots are showing to be smarter, by having different companies focus in different market segments, higher resources are available to compete for a same market share.. so for someone that me who is banking on a Broad Cost Leadership Market Strategy, the difficulty becomes fighting 5 bigger guys in each specific segment then..

Allow me to defend my strategy though.. a simulation like this judges based on a number of factors.. and these factors are reflected in a balanced scorecard or BSC. That means that a company must do well in ALL aspects of the business in order to obtain a good BSC score. My strategy involves keeping my 5 products in all 5 segments throughout the 8 years, this meant that despite spreading my resources across 5 products for Research & Design, Marketing, Production and general spending on Total Quality Management and Manpower Investments. The strategic benefit of this strategy means that i have 5 products fighting in all markets, maximising my potential to earn in each market, that would also mean that my competitors will have me and a competitor in all segments, fighting for a piece of the pie

I'm sorry if i bored you with my strategy, it can change as the game changes over time.. let's see how my strategy changes for this challenge then

Now for Round 2, i have made progress in terms of sales and market share, however, in terms of earnings, i still lag behind my competitor bots:

 

I'm loving this phrase more and more: WHO DARES WIN